PDF Digital Marketing Strategy: An Integrated Approach to Online Marketing Writen By Simon Kingsnorth
Digital Marketing Strategy: An Integrated Approach to Online Marketing
By : Simon Kingsnorth
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Book Synopsis :
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as
Book Detail :
Author : Simon Kingsnorth
Pages : 384 pages
Publisher : Kogan Page
Language :
ISBN-10 : 0749484225
ISBN-13 : 9780749484224
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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