(Download) The Hidden Persuaders - Vance Packard

The Hidden Persuaders

The Hidden Persuaders

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard?s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of ?motivation research,? the psychological technique that advertisers use to probe our minds

Product details: The Hidden Persuaders

The Hidden Persuaders

Author : Vance Packard

Pages : 240 pages

Publisher : Pocket Books

Language :

ISBN-10 : 097884310X

ISBN-13 : 9780978843106








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